Oracle kupuje Eloqu

Pro 20, 2012   //   by keilv   //   Aktuality  //  1 Comment

Oracle kupuje EloquaDnes Oracle oznámil, že kupuje společnost Eloqua, cloudovového poskytovatele moderních marketingových aplikací. Eloqua dodává software pro automatizaci marketingu a performance management. Software pomáhá automatizovat marketingové procesy ve více než 1200 organizacích.

Hodnota transakce činí cca 871 mil. USD a má být dokončena v 1. polovině roku 2013.

Oracle již dříve v letošním roce koupil platformu pro automatizaci marketingu Vitrue.

Zdroj: Oracle.com

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